Design Research
Cruz Roja
At frog, a global design consultancy, I was part of a multidisciplinary team that collaborated with the Spanish Red Cross on an initiative to improve the employment of the youth in Spain. My role involved contributing to qualitative research with users and stakeholders, synthesizing key insights, and translating them into service concepts and communication materials. The solutions we proposed responded to real needs and were well received by the internal teams, highlighting the power of design beyond aesthetics—as a tool to facilitate processes, build empathy, and improve real-life experiences.
From workshops to insights to tangible solutions
As a first step in our collaboration with the Spanish Red Cross, we organized and facilitated a two-day Youth Participation Workshop. Using a Design Thinking approach, our team at frog created a safe and empathetic space where young participants could reflect on their experiences, analyze challenges, and co-create potential solutions. These generative design sessions served as both a research and empowerment tool, allowing us to gain valuable insights into the perspectives of young people on the studied topic. The outcomes informed future service initiatives within the organization, and were shared to the client in a series of research reports with visualized data.
Stakeholder diversity
As part of this multi-phase initiative led by Cruz Roja Española and frog to improve the employability of vulnerable youth, I contributed to the organization and facilitation of a design-driven event with diverse stakeholders. In April 2023, we hosted a co-creation session in Madrid with companies and opinion leaders to evaluate and refine over 20 proposed actions based on prior youth-centered research. Using Design Thinking methodologies, we gathered insights on the barriers companies face when hiring young people and collaboratively prioritized actionable solutions, such as tailored training programs aligned with industry needs. This phase highlighted my ability to synthesize research from multiple sources and facilitate conversations that bridge institutional objectives with user needs.
